Logo Research

In doing some research on logos I came across Logopond and Best Brands of the World these two websites contain many logos. As you visit these two sites you will realize that many are familiar and others you may just be seeing for the first time.

The importance of a logo is so that the consumer can see the logo and know exactly to what business or person it belongs to. Who does the logo represent? My 3 year old niece Kaitlyn surprised me around 6 months ago while watching a commercial with just red and white colors on the screen and then a couple hints of the logo she blurted out "Target". Another time we were doing some errands and driving around she recognized not only target's logo again, but also Wendy's, McDonalds (well this one is a given), Wal Mart, Kohl's and since she could not say The Home Depot she said "That's where daddy buys". For a 3 year old or 90 year old just being able to recognize what company that logo belongs to then that company has done an outstanding job at branding.

I have been working on coming up with a logo for my portfolio and it has not been an easy task. I have to work on Simplicity, clarity, and elegance so that the viewers will find the logo visually active and easy to remember.